SEO Software & Website Ranking

by Ross Taylor

by Ethel Clarkson

Search engine hits can make or break your online business. In fact, that is one of the most significant factors in determining web traffic flow.

The search engines were developed to allow users to find whatever they want or need by providing a phrase or data that is to be searched for. This is the primary way that sites are found now. If you have a business site or a blog or any website that you would like to have noticed and visited by many people, you need to make the search engines like you so that your site comes up near the top of the search that fits your website description. For example, if you have a website about the benefits of polygamy, you want a search for polygamy to list your site as one of the first search results.

Search Engine Objectives and Tools: The goal of the search engines is to provide the best answer to what people are looking for. The content that is the most on target with the most meaningful information is what is needed. The engines want to provide this to the user. The search engine developers create complicated algorithms to try to achieve this.

The major tools that the search engines use for evaluating a page are keyword density and link quantity and quality. The words that people use to find something are called keywords. If a person wanted to know about computer security or cheap gasoline, they would enter either pair of these 2 words into the search engine. Computer security or cheap gasoline would be a keyword set. Articles that have the term computer security or cheap gasoline in them a number of times are likely to provide the needed information. This is especially true if the keyword is part of the title. The frequency of the keywords and its placement in the article is one indicator of the article’s value.

People sometimes can cheat by filling a half a page with just this keyword repeated over and over. The search engines are on to this trick and they have logic to not pay attention to this kind of posting. Links or more accurately hyperlinks are parts of a page that take a user to a different part of the current web page or another web site’s page entirely. Sites which have many links pointing to them are considered to be good because many people have found it worthwhile to link to them. A link from an authority site such as Microsoft in computers and Toyota in cars are considered to be especially valuable. Links from a page with a high Google rating are also valuable.

The search engines run a special program called a spider (really many instances of the same program) that goes all over the Internet and looks at every site on the web to get keyword and link statistics and also provide information for new sites. What the user needs to do, therefore, is make the keywords that apply to their page stand out and have them appear frequently enough to get noticed by the search engine spider. Additionally, the user needs to generate links pointing to his/her site to raise their site’s value.

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