Not very long ago, hockey was right up there with NFL Football, NBA Basketball and Major League Baseball as one of the most popular sports in the US. The other three are still going strong, with the NFL still dominant in the American sports scene.
In fact, hockey is not truly considered to be in that big four grouping any longer. Of course, a more accurate description of the sports climate might show that NASCAR and MMA have joined the NFL, NBA and MLB in that top tier. Hockey however is on the outside looking in, no longer enjoying the popularity it once did.
Why did the NHL suffer this rapid decline? Was it the lockout which caused there to be no 2004-2005 season? The lockout was only a symptom of a deeper problem; sadly, it all has to do with money rather than the merits of hockey as a sport. NHL franchises began finding themselves in a sticky situation; salaries for players continued to climb even as revenues declined for many teams. Other than hugely popular franchises like the Rangers and the Red Wings, teams found themselves simply unable to pay the salaries commanded by many NHL players.
As any fan who lives in a city with a NHL franchise knows, declining ticket sales aren’t the cause of NHL franchises’ slumping revenues; games continue to be well attended and eagerly looked forward to. The reason for the lower revenue has to do with broadcast rights, a significant source of income for the NHL. Hockey is simply less popular as a televised sport than it once was.
While the lockout wasn’t in itself the cause of the NHL’s problems, it certainly didn’t help. When hockey returned to television in the 2005-2006 season, ESPN passed on the broadcast rights for NHL games. OLN (now known as Versus) picked up the broadcast rights – this network has a much smaller reach than ESPN and correspondingly shallower pockets. As a result, the NHL continues to have financial difficulties and many hockey fans are unable to receive NHL games at all, something that does not bode well for the NHL’s ability to recapture the attention of sports fans.
Adding to this problem is the fact that hockey isn’t the most captivating sport to watch on television. It is a fantastic sport to take in live. This helps explain why the sport is so popular in major metropolitan areas where there is a hockey team. These fans get to go to the games and take in the rabid culture. You can hear the turns and stops of the skating, you can feel the jarring checks as players hit the ice and fall into the boards. The speed and precise nature of the game comes out in a way that it simply cannot on television. Those people who never see a game in person therefore, may not even know what they are missing out on by not being a hockey fan.
Therefore the answer to the question is that no, hockey is no longer one of the major sports in this country. It has lost it’s place in that upper echelon, and is struggling for a strategy to get back. It needs to find a way to make its television games more exciting, while also getting those games aired in a spot where more people can view them. Until both of those happen it may be hard for the NHL to regain the spotlight it once had.
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